Business Alignment

Business Alignment support businesses in goal pursuit through different levels of strategic consultation, research & execution.

Brainstorming & Workshop Facilitation

Branding Workshop

Elements that will have creative direction post-workshop: Brand Voice/ Tone, Brand Logo, Design & Colors
Inputs to help facilitate this workshop: Brand Values, Brand Mission, Products/ Services, Key Audience Understandings, Market & Competitive Understanding.
If some of these inputs are missing before the workshop, Authentic Alignment can help facilitate the establishment of these as well.
Problem Identification & Action Planning Workshop

Elements that can be created post-workshop: Marketing Strategy
Inputs to help facilitate this workshop: Branding, Market & Competitive Understanding, Audience & Segments Understanding, Current Business & Marketing Performance, Audit of Current Marketing Practices

Strategic Services

Content Strategy

Establishes a well-researched audience journey to help identify key moments and mindsets that the right messaging and the right content can help impact.
Website Strategy

Focused around impactful experience design, your website is your hub for your brand’s digital experience, housing messaging, branding, etc. The journey through the site is integral for all audiences.

Activation Services

Website Experience Design

Design & Building of website in CMS software.
(Includes CMS management.)
Content Calendar Creation & Management

Calendar highlighting topics, content, type, creation, publication & optimization.
Content Writing & Creation

Includes content (blog) and copywriting (web, ad content), and social media content creation. Can also include newsletter planning & writing.